The 2000-Euro Wishlist Loyalty Campaign: How Gigatron Turns Customer Dreams Into a Data Goldmine
How Gigatron's 2000-euro wishlist mechanic turns loyalty members' declared dreams into the richest zero-party data asset in retail.
Scops is a real-time loyalty and incentives platform for retail and e-commerce brands.Run promotions, rewards, achievements, referrals, segmentation, and analytics in one margin-aware system.
Brands building loyalty with Scops











↑ Average basket value
Loyalty incentives encourage customers to add more items to every purchase.
↑ Items per transaction
Basket-based rewards motivate customers to buy additional products.
↑ Purchase frequency
Personalized rewards drive more frequent visits and repeat purchases.
↑ Customer lifetime value
Retention-focused loyalty programs increase long-term customer value.
The problem
Most loyalty programs reward customers after the experience. Loyalty becomes a reporting tool — not a growth driver.
The shift
Scops brings loyalty into the moment of purchase. Rewards, personalization, and insights happen instantly — when customers actually care.
The solution
Five capabilities that turn loyalty into a real-time, margin-aware growth engine.
Apply the best eligible offer by item, basket, and member — while protecting margin
Prevent discount-on-discount and control promotion stacking with clear rules
Run tiers, rewards, referrals, and achievements in one connected system
Use profiles, segments, product attributes, and transaction signals to personalize every interaction
Turn RFMT, campaign, tier, and financial insights into loyalty decisions
See how it works
Three short scenarios showing how Scops decides, rewards, and reactivates — automatically.
Scenario 01
A Bosch washing machine already has a 20% product promotion. The customer also qualifies for a 10% loyalty discount. Scops applies 20% to the Bosch item, 10% to other eligible items, and automatically blocks discount-on-discount.
Scenario 02
Create an achievement in which the customer needs to buy 3 Lacoste products within three months. And an extra 2 weeks if a loyalty member buys 2 Lacoste products, to give them a chance to earn the reward for their achievement.
Scenario 03
Run an RFM analysis that segments loyal customers into cohorts and suggests tactics for each one. If someone becomes a sleeping customer, send an automatic 10% reward coupon across the entire portfolio — applied directly in the cart.
Core benefits
Scops processes every transaction instantly and assigns points in real time — both online and in physical stores. Customers see rewards immediately after purchase.
→ Instant gratification that increases engagement and repeat purchases.
Scops connects purchase data and customer preferences to personalize offers down to the cart level. Bonuses, coupons, and point multipliers trigger automatically.
→ Higher conversion per transaction.
Marketing teams can create, launch, and adjust loyalty campaigns without writing a single line of code.
→ Faster execution and stronger ROI.
Scops works across online stores and physical retail locations.
→ One unified loyalty experience.
The Scops dashboard shows who buys, what drives loyalty, and where churn begins.
→ Data-driven retention decisions.
Platform
Wallet
Give every customer a digital wallet that stores points, stamps, coupons, and tier status — all in one place. No plastic cards, no friction.
Use cases
Use loyalty to increase basket size and repeat visits.
Real-time rewards and basket-based promotions encourage customers to add more items and return more often.
💡 Buy 3 items → unlock 2× points
Turn promotions into loyalty-driven growth.
Reward repeat purchases, activate campaigns based on product categories, and track brand engagement across channels.
💡 Buy 5 packs → earn bonus reward
Personalize loyalty directly in the shopping cart.
Trigger bonuses, coupons, and multipliers based on cart value, product type, or customer segment.
💡 Spend €100 → free reward
Increase guest frequency and reward high-value customers.
Create tier-based benefits, personalized offers, and instant rewards during visits.
💡 5th visit → complimentary dessert
Build communities around your brand.
Reward purchases, engagement, and brand loyalty with tier programs, exclusive drops, and special experiences.
💡 Gold tier → early access drops
Testimonials
"The implementation of the Scops Loyalty platform has significantly improved our relationship with customers, both online and in retail stores. In the first few months, we saw an increase in the average basket value and purchase frequency, and the biggest advantage is that everything works as one connected solution, regardless of the channel."

Marko Vukadinović
Ecommerce Manager, Gigatron
"We have been collaborating with Scops for some time now, and the experience has been very positive. We especially appreciate their precision, efficiency, and the way they approach every task with a clear focus on delivering concrete results. Throughout our work together, they have demonstrated a strong understanding of our needs and a willingness to provide practical, actionable solutions. We look forward to continuing our collaboration and consider them a reliable partner."

Tatjana Radović
Ecommerce Manager, Crafter
"Loyalty campaigns that used to take weeks to prepare now take minutes. Our marketing team can launch promotions and test new ideas without developer support."
Marketing Director
Planet Bike
Insights
Learn how modern brands use loyalty to increase retention, basket value, and customer lifetime value.
See how Scops helps brands reward customers in real time, personalize offers, and track loyalty performance across every channel.