Blog

Insights on loyalty, retention, and customer behavior

Strategies, case studies, and product insights for brands looking to increase customer retention and revenue through loyalty.

Case Studies

The 2000-Euro Wishlist Loyalty Campaign: How Gigatron Turns Customer Dreams Into a Data Goldmine

How Gigatron's 2000-euro wishlist mechanic turns loyalty members' declared dreams into the richest zero-party data asset in retail — and powers segmented, year-round personalization.

Željko Bošnjak Mar 14, 2025 20 min read

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Jul 7, 2026·10 min read

ROI & Performance

How to Calculate Loyalty Program ROI (With Formula)

Most loyalty ROI calculations are either wildly optimistic or miss the point entirely. Here is the full formula — incremental revenue, true costs, breakage — plus the mistakes that make programs look better or worse than they are.

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Zero-Party Data: The Complete Guide for Retail Brands

Jul 6, 2026·9 min read

Data & Segmentation

Zero-Party Data: The Complete Guide for Retail Brands

Third-party cookies are gone and inference-based targeting is getting worse. Here is how retail brands use loyalty programs to collect zero-party data — information customers volunteer willingly — and turn it into revenue.

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Mar 13, 2025·8 min read

Loyalty Strategy

Building a Loyalty Program Is Like Collecting the Infinity Stones

Many companies launch loyalty programs thinking they just need points and rewards. But a successful loyalty program is more like assembling the Infinity Gauntlet — you need several pieces to work together.

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Mar 12, 2025·16 min read

Case Studies

The Sephora Beauty Insider Case Study: How Community-Powered Loyalty Turned a Rewards Program Into a Customer Intelligence Engine

How Sephora turned Beauty Insider into a community-powered customer intelligence engine — weighting interactions, mapping product portfolios, capturing skin data, and translating it all into segmented loyalty offers.

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Mar 10, 2025·18 min read

Analytics

RFMT Analysis for Loyalty Programs: How to Know Your Customers and Build Rich Zero-Party Data

How to use RFMT analysis (Recency, Frequency, Monetary, Tenure) inside a loyalty program to turn raw transactions into a living portrait of every customer — and into predictable revenue.

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Jun 20, 2026·14 min read

Analytics

How to Calculate Loyalty Program ROI: A Practical Guide for Retail and eCommerce

A step-by-step framework for calculating the ROI of a customer loyalty program — with formulas, benchmarks, and the exact incremental-revenue method retail and eCommerce teams use to prove payback.

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