A clear goal
Customers see what the next level is and what it takes to reach it.
Tiers
Give your customers a reason to reach the next level.
Membership levels recognize your best customers, make progress visible and give every member a clear reason to keep coming back.
Bronze
Silver
Current level
Gold
Progress to Gold€1,050 / €1,500
€450 more to unlock early access and priority service.
Why loyalty tiers matter
Recognition that customers can see and work toward
Recognition
Your best customers feel noticed — in store and online.
A reason to stay
Benefits that grow with the relationship give members a reason to keep choosing you.
Membership levels and eligibility
A simple three-level concept
Each level has a clear rule for getting in. The names, amounts and benefits below are examples, not a real program.
Level 1
Bronze
Eligibility: On joining
- Earn points on every purchase
- Birthday reward
Level 2
Silver
Eligibility: €500 qualifying spend in 12 months
- Everything in Bronze
- Bonus points on selected categories
- Free delivery on online orders
Level 3
Gold
Eligibility: €1,500 qualifying spend in 12 months
- Everything in Silver
- Early access to seasonal sales
- Priority customer service
Eligibility rules, qualifying periods and benefits are defined together with each retailer to fit its customers and margins.
Tier-specific benefits
Benefits that feel worth reaching
Extra value
Bonus points or rewards available only to a level.
Early access
First look at sales, launches or events.
Service benefits
Free delivery, extended returns or similar perks.
Personal attention
Priority support or dedicated contact for top members.
Tier benefits can be delivered through Rewards, Promotions and Campaigns.
Customer progression
An illustrative customer journey
How a fictional member, Ana, moves through the levels. Progress is easiest to follow when customers can see it at every step.
Step 1
BronzeJoins the program
Ana signs up at checkout and starts at Bronze.
Step 2
BronzeShops regularly
Her purchases count toward the next level; she can see her progress.
Step 3
SilverReaches Silver
She crosses the threshold and is told what her new benefits are.
Step 4
SilverUses her benefits
Bonus points and free delivery make the next purchases feel rewarding.
Step 5
Gold nextAims for Gold
A clear target keeps the relationship moving forward.
Relevant KPIs
Know whether your tiers are working
A few measures show whether levels motivate customers or just label them.
- Members per tierHow the program is distributed across levels.
- Upgrade rateHow many members move up in a period.
- Retention by tierWhether higher levels keep members active for longer.
- Spend and frequency by tierHow each level's behavior compares.
- Benefit usageWhich tier benefits members actually use.
- The retailer's own systems stay in charge of pricing, payment and fiscal documents.
Design levels your customers will want to reach.
We'll walk through a tier concept that fits your customers, channels and margins.