Loyalty that works in real time — not after the transaction.

    Scops is a real-time loyalty and incentives platform for retail and e-commerce brands.Run promotions, rewards, achievements, referrals, segmentation, and analytics in one margin-aware system.

    Analytics
    Personalized Offer
    Cart
    Reward
    Points

    Brands building loyalty with Scops

    Brands using Scops services to grow
    ecommerce business & customer loyalty

    Kafeterija
    Crafter
    Gigatron
    Legend
    Planet Bike
    IKEA
    Crna Ovca
    Dr Techno
    FK Crvena Zvezda
    Jasmin
    Volver
    City Express
    Drogerija
    Kafeterija
    Crafter
    Gigatron
    Legend
    Planet Bike
    IKEA
    Crna Ovca
    Dr Techno
    FK Crvena Zvezda
    Jasmin
    Volver
    City Express
    Drogerija

    How loyalty drives real business metrics

    ↑ Average basket value

    Loyalty incentives encourage customers to add more items to every purchase.

    ↑ Items per transaction

    Basket-based rewards motivate customers to buy additional products.

    ↑ Purchase frequency

    Personalized rewards drive more frequent visits and repeat purchases.

    ↑ Customer lifetime value

    Retention-focused loyalty programs increase long-term customer value.

    The problem

    Why traditional loyalty fails

    Most loyalty programs reward customers after the experience. Loyalty becomes a reporting tool — not a growth driver.

    Rewards arrive days after purchase
    Offers feel generic and disconnected
    Teams wait weeks for insights
    Loyalty is a cost center, not growth
    Purchase
    ⏳ Wait
    ⏳ Wait
    Points
    Report

    The shift

    What Scops changes

    Scops brings loyalty into the moment of purchase. Rewards, personalization, and insights happen instantly — when customers actually care.

    Points assigned instantly at purchase
    Cart-level personalization in real time
    Live analytics dashboard from day one
    Loyalty drives revenue, not reports
    Transaction
    ⚡ Instant Reward
    📊 Live Insight

    The solution

    Why Scops is different

    Five capabilities that turn loyalty into a real-time, margin-aware growth engine.

    Real-time promotion arbitration

    Apply the best eligible offer by item, basket, and member — while protecting margin

    Margin-safe discounting

    Prevent discount-on-discount and control promotion stacking with clear rules

    Loyalty beyond points

    Run tiers, rewards, referrals, and achievements in one connected system

    Rich customer and transaction data

    Use profiles, segments, product attributes, and transaction signals to personalize every interaction

    Analytics for action

    Turn RFMT, campaign, tier, and financial insights into loyalty decisions

    See how it works

    Loyalty that works in the moment

    Three short scenarios showing how Scops decides, rewards, and reactivates — automatically.

    Scenario 01

    Promotion stacking, handled in real time

    A Bosch washing machine already has a 20% product promotion. The customer also qualifies for a 10% loyalty discount. Scops applies 20% to the Bosch item, 10% to other eligible items, and automatically blocks discount-on-discount.

    Scenario 02

    Achievements that nudge the next purchase

    Create an achievement in which the customer needs to buy 3 Lacoste products within three months. And an extra 2 weeks if a loyalty member buys 2 Lacoste products, to give them a chance to earn the reward for their achievement.

    Scenario 03

    RFM cohorts with automatic win-back

    Run an RFM analysis that segments loyal customers into cohorts and suggests tactics for each one. If someone becomes a sleeping customer, send an automatic 10% reward coupon across the entire portfolio — applied directly in the cart.

    Core benefits

    What Scops enables

    Real-time points and rewards

    Scops processes every transaction instantly and assigns points in real time — both online and in physical stores. Customers see rewards immediately after purchase.

    → Instant gratification that increases engagement and repeat purchases.

    Personalization at cart and basket level

    Scops connects purchase data and customer preferences to personalize offers down to the cart level. Bonuses, coupons, and point multipliers trigger automatically.

    → Higher conversion per transaction.

    No-code campaigns and promotions

    Marketing teams can create, launch, and adjust loyalty campaigns without writing a single line of code.

    → Faster execution and stronger ROI.

    Omnichannel loyalty, fully connected

    Scops works across online stores and physical retail locations.

    → One unified loyalty experience.

    Analytics built for retention

    The Scops dashboard shows who buys, what drives loyalty, and where churn begins.

    → Data-driven retention decisions.

    Platform

    Platform overview

    Wallet

    Digital Loyalty Wallet

    Give every customer a digital wallet that stores points, stamps, coupons, and tier status — all in one place. No plastic cards, no friction.

    Points & stamps trackingTier-based statusMobile-first experience

    Use cases

    Where Scops creates real loyalty impact

    Retail

    Use loyalty to increase basket size and repeat visits.

    Real-time rewards and basket-based promotions encourage customers to add more items and return more often.

    💡 Buy 3 items → unlock 2× points

    FMCG

    Turn promotions into loyalty-driven growth.

    Reward repeat purchases, activate campaigns based on product categories, and track brand engagement across channels.

    💡 Buy 5 packs → earn bonus reward

    E-commerce

    Personalize loyalty directly in the shopping cart.

    Trigger bonuses, coupons, and multipliers based on cart value, product type, or customer segment.

    💡 Spend €100 → free reward

    Hospitality

    Increase guest frequency and reward high-value customers.

    Create tier-based benefits, personalized offers, and instant rewards during visits.

    💡 5th visit → complimentary dessert

    Sport & Fashion

    Build communities around your brand.

    Reward purchases, engagement, and brand loyalty with tier programs, exclusive drops, and special experiences.

    💡 Gold tier → early access drops

    Testimonials

    How brands grow with Scops

    Omnichannel

    "The implementation of the Scops Loyalty platform has significantly improved our relationship with customers, both online and in retail stores. In the first few months, we saw an increase in the average basket value and purchase frequency, and the biggest advantage is that everything works as one connected solution, regardless of the channel."

    Gigatron

    Marko Vukadinović

    Ecommerce Manager, Gigatron

    Retail

    "We have been collaborating with Scops for some time now, and the experience has been very positive. We especially appreciate their precision, efficiency, and the way they approach every task with a clear focus on delivering concrete results. Throughout our work together, they have demonstrated a strong understanding of our needs and a willingness to provide practical, actionable solutions. We look forward to continuing our collaboration and consider them a reliable partner."

    Crafter

    Tatjana Radović

    Ecommerce Manager, Crafter

    eCommerce

    "Loyalty campaigns that used to take weeks to prepare now take minutes. Our marketing team can launch promotions and test new ideas without developer support."

    Planet Bike

    Marketing Director

    Planet Bike

    Ready to turn loyalty into a growth engine?

    See how Scops helps brands reward customers in real time, personalize offers, and track loyalty performance across every channel.