Case study
Turning insights into impact
How Gigatron used Scops to launch one of the largest omnichannel loyalty programs in the region and significantly increase customer engagement and revenue.
Background
Context and objective
Scops Loyalty was launched in March 2025 and fully integrated across Gigatron's retail stores and eCommerce platform.
This marked one of the largest omnichannel loyalty deployments in the region, enabling a seamless customer experience across both online and offline channels.
The project included end-to-end integration with existing systems, customization of loyalty mechanics, and onboarding of internal teams to ensure adoption and long-term scalability.
Implementation
How Scops powers Gigatron's loyalty program
Omnichannel loyalty experience
Customers earn and redeem loyalty points both online and in physical stores, creating a unified loyalty journey.
Real-time rewards and engagement
Points and rewards are issued instantly after each purchase, increasing engagement and encouraging repeat purchases.
Deep integration with retail systems
Scops integrates with Gigatron's eCommerce platform, POS systems, and CRM infrastructure to ensure a seamless experience across channels.
Interactive demo
See the Gigatron loyalty experience in action
Explore how the GigaMAX loyalty experience works from the customer's perspective and see how Scops connects loyalty mechanics with the existing eCommerce journey.
Results
Measurable business impact
Real business impact after launching the Gigatron GigaMAX loyalty program powered by Scops.
178,000+
New loyalty members in 2025
Rapid member growth after the launch of the GigaMAX loyalty program.
+29%
Online loyalty transaction share
Share of loyalty transactions increased from 34% to 57% online.
+30%
Average basket growth
Basket size increased across both retail and online channels.
Average basket size increase
Before loyalty
12.4k RSD
After loyalty
16k RSD
Before loyalty
18.2k RSD
After loyalty
27k RSD
Gigatron's GigaMAX loyalty experience powered by Scops.
Growth of loyalty-driven transactions
"The implementation of the Scops Loyalty platform has significantly improved our relationship with customers, both online and in retail stores. In the first few months, we saw an increase in the average basket value and purchase frequency, and the biggest advantage is that everything works as one connected solution, regardless of the channel."
Marko Vukadinović
Ecommerce Manager, Gigatron
Business impact
Why this matters
Scops helps brands transform customer data into real-time loyalty experiences that increase retention, basket size, and purchase frequency. Gigatron's implementation demonstrates how a modern loyalty platform can quickly become a core growth engine for both retail and eCommerce operations.