About Scops:
Real-time loyalty for modern commerce
In most organizations, growth is measured through acquisition. Marketing teams optimize for impressions, clicks, and new customers. Budgets are built around bringing more people into the funnel.
But after the first purchase, attention quickly fades.
Retention is rarely treated as a strategic capability. Loyalty programs are often disconnected from real customer behavior — built as static point systems that fail to influence actual purchasing decisions.
of budgets go to acquisition
retention budget on average
cheaper to retain than acquire
Meanwhile, the companies that win in modern commerce focus on something different. They build systems that continuously strengthen the relationship with existing customers.
This insight became the starting point for Scops.
A simple observation
After years of working with large retail and eCommerce platforms, we noticed a pattern. Companies invest enormous effort into acquiring customers, but the systems that should keep those customers coming back are often outdated or disconnected.
Customer data exists.
Transactions happen every day.
Behavioral signals are everywhere.
But loyalty programs rarely use that information in real time.
We believed loyalty should be different.
Instead of static reward systems, loyalty should operate as a dynamic layer connected directly to customer behavior and transactions.
That belief became the foundation of Scops.
Platform launched & first enterprise clients onboarded
Turning customer behavior into loyalty-driven growth
Scops was created to help brands transform customer data into real-time loyalty experiences. Instead of delayed rewards or isolated programs, Scops connects transactions, customer behavior, and incentives into a single platform.
Higher basket size
Incentivize larger purchases with dynamic, behavior-based rewards that activate in real time.
More frequent purchases
Keep customers coming back with personalized offers triggered by their transaction patterns.
Stronger relationships
Build long-term loyalty through tier systems, exclusive experiences, and meaningful recognition.
Interactive Demo
Meet the founders
Scops was created by two professionals who spent years building and analyzing complex retail and eCommerce systems.
Vlada Ćuk
Co-Founder & Product Lead
Vlada is a product and analytics expert with deep experience building complex eCommerce platforms and large-scale retail systems. He has worked with some of the largest online stores in the region, focusing on product architecture, customer analytics, and system scalability.
With extensive experience on platforms like Magento and VTEX, Vlada developed a strong understanding of where traditional loyalty solutions fail. At Scops, he leads product development across complex commerce environments.
Connect on LinkedIn
Željko Bošnjak
Co-Founder & Growth Lead
Željko is a marketing and innovation professional with more than 15 years of experience across retail, banking, telecom, and eCommerce.
Through his work with large organizations, he repeatedly observed the same challenge: companies investing heavily in acquisition but lacking systems to retain customers. This realization became the catalyst for Scops. Today he helps brands design loyalty strategies that turn relationships into sustainable growth.
Connect on LinkedInThe future of loyalty is real-time
We believe loyalty should not be a static program hidden behind a card or a points balance.
Loyalty should be a real-time growth engine.
Every transaction, interaction, and behavioral signal should help brands build stronger relationships with their customers.
Scops exists to make that possible.