Consulting for loyalty, retention, and digital commerce growth

    Scops helps brands uncover growth opportunities, remove friction from the customer journey, and build loyalty strategies that drive measurable business impact.

    Our consulting services combine data analysis, customer journey insights, and practical workshops to help organizations strengthen retention and improve digital commerce performance.

    Companies can work with Scops on specific initiatives or full programs, depending on their priorities.

    Why most companies struggle with retention

    Many companies invest heavily in acquiring new customers but rarely build systems designed to retain them.

    Customer journeys contain friction points.

    Data exists but is rarely translated into actionable insights.

    Loyalty programs are often disconnected from real customer behavior.

    This creates missed opportunities to increase basket value, purchase frequency, and long-term customer relationships.

    Scops Consulting helps organizations identify these gaps and define practical steps for improvement. Companies can engage with us for a single analysis, a workshop, or a broader transformation initiative.

    Free — No commitment

    Get a free audit of your digital experience

    Choose up to two areas you'd like us to review. We'll send you actionable insights within 3 business days.

    No commitment required. We'll review your selection and send insights to your email.

    How we support brands

    Our consulting modules can be delivered independently or combined into a broader program.

    Funnel diagnosis and strategic gap analysis

    We analyze the digital commerce funnel to identify performance bottlenecks and growth opportunities.

    Activities

    • Digital funnel metrics audit (GA4, CRM insights)
    • UX and conversion audit
    • Mystery shopper research
    • Stakeholder interviews
    • External channel analysis
    • Gap mapping across tools, UX, and personalization

    Outputs

    • Funnel and UX insights
    • Strategic recommendations
    • Prioritized improvement roadmap

    Capability building and workshops

    We help internal teams strengthen their capabilities through practical training and collaborative workshops.

    Activities

    • GA4 for eCommerce teams
    • SEO for content teams
    • Conversion rate optimization workshops
    • UX improvements for PDP and checkout flows

    Outputs

    • Design sprints
    • Consumer journey workshops
    • Test-and-learn bootcamps

    Performance monitoring and experimentation

    We help organizations build a sustainable measurement and experimentation framework.

    Activities

    • Performance dashboards (GA4, Looker Studio)
    • Funnel health monitoring
    • Experiment tracking frameworks
    • KPI-to-action playbooks
    • A/B testing support

    Outputs

    • Continuous improvement of customer experience
    • Data-driven retention performance

    Flexible ways to work together

    Companies engage with Scops Consulting in different ways depending on their needs. This flexible model allows companies to start small and expand the collaboration over time.

    Targeted analysis

    A short engagement focused on a specific challenge such as funnel diagnostics or UX optimization.

    Workshops and capability building

    Training sessions and strategy workshops for internal teams.

    Strategic consulting

    Multi-month engagements combining analysis, workshops, and performance monitoring.

    Ongoing advisory

    Monthly collaboration focused on experimentation, analytics, and continuous improvement.

    Tools we use

    We combine best-in-class tools across design, analytics, experimentation, and automation to deliver results.

    Rapid Prototyping & Design

    LovableAI-powered app prototyping
    FigmaUI/UX design & collaboration
    MIROWorkshops & journey mapping
    FramerInteractive web prototypes

    Analytics & Data

    Google Analytics 4Funnel & behavior analytics
    Looker StudioCustom dashboards & reporting
    BigQueryAdvanced data analysis
    MixpanelProduct analytics & cohorts

    UX Research & Optimization

    HotjarHeatmaps & session recordings
    Microsoft ClarityBehavioral insights
    OptimizelyA/B testing at scale
    VWOConversion rate optimization

    SEO & Growth

    Google Search ConsoleSearch performance tracking
    AhrefsSEO audits & keyword research
    SemrushCompetitive analysis
    Screaming FrogTechnical SEO crawling

    Experimentation & Testing

    Google OptimizeA/B & multivariate tests
    StatsigFeature flags & experiments
    LaunchDarklyProgressive rollouts
    Hypothesis frameworksStructured test-and-learn

    Automation & Integration

    ZapierWorkflow automation
    Make (Integromat)Advanced integrations
    SegmentCustomer data platform
    HubSpotCRM & marketing automation

    + custom frameworks and proprietary methodologies adapted to each engagement

    Who benefits from Scops Consulting

    Retail brands

    Improve loyalty adoption and increase basket size.

    eCommerce teams

    Optimize digital funnels and improve conversion.

    Marketing teams

    Develop retention strategies and loyalty campaigns.

    Digital transformation teams

    Build long-term customer experience capabilities.

    Turn insights into customer loyalty and growth

    Combine the Scops platform with strategic consulting to unlock the full potential of your customer relationships.