AI Marketing Operating Day
From Data to Campaigns, CRM and Loyalty
Learn how to use AI beyond content generation — to connect marketing data, understand customer value, improve CRM, build smarter campaigns and turn loyalty insights into action.
Eight hours of practical content, live examples and frameworks you can apply immediately. Lunch and coffee included.
Most marketing teams are using only a fraction of AI's potential.
AI is already widely used to write social posts, emails and advertising copy. But its greater value comes when it helps teams connect data, identify customer opportunities, audit existing communication, design campaigns and make better decisions faster.
"Marketing teams that use AI only for text generation are using around 10% of its real potential."
AI as an analyst
Turn scattered performance, website and business data into a clear management view.
AI as a CRM assistant
Audit lifecycle communication and find missing automations, weak messages and gaps.
AI as a campaign planner
Move from a business objective to a full campaign brief, audience and message set.
AI as a customer experience auditor
Evaluate the full purchase journey across web, mobile, checkout, delivery and support.
AI as a loyalty and retention strategist
Design segments, rewards, tier mechanics and win-back plays from real customer behavior.
Go from fragmented marketing activity to a connected operating system.
Build a practical AI marketing dashboard
Connect performance, website, SEO and business data into one useful management view.
Turn customer data into actionable segments
Use RFM analysis to identify high-value, new, declining, dormant and at-risk customers.
Audit your CRM lifecycle
Find missing automations, weak messages, poor timing and gaps in customer communication.
Modernize mystery shopping and CX audits
Use AI, structured checklists and competitive benchmarks to evaluate the full purchase journey.
Move from insight to campaign execution
Create offers, messages, loyalty mechanics and channel-specific campaign materials from a business objective.
Build your first AI marketing operating model
Define priority use cases, responsibilities, validation rules and a practical 30-day action plan.
Built for teams responsible for growth, customers and commercial performance.
No advanced technical or data science knowledge is required. Participants should understand the basic marketing, CRM or ecommerce processes inside their organization.
A Practical Day of AI-Powered Marketing
Not just inspiration. Frameworks your team can actually use.
AI marketing dashboard structure
Framework · template
RFM segmentation framework
Framework · template
AI-ready mystery shopper checklist
Framework · template
CRM audit framework
Framework · template
Campaign factory prompt structure
Framework · template
30-day AI marketing action plan
Framework · template
Every participant leaves with templates, frameworks and a clear starting point for applying the workshop inside their own organization.
Built from real work across marketing, ecommerce, analytics and loyalty.
Željko Bošnjak
Co-Founder & Growth Lead
Željko is a marketing and innovation professional with more than 15 years of experience across retail, banking, telecom and ecommerce. He works with organizations on customer journeys, digital commerce, AI adoption, marketing capabilities and loyalty strategies designed to create measurable commercial impact.
Relevant modules
Vlada Ćuk
Co-Founder & Product Lead
Vlada is a product, ecommerce and analytics expert with deep experience in complex digital commerce platforms and large-scale retail systems. His work focuses on product architecture, customer data, analytics, system scalability and turning fragmented information into practical business decisions.
Relevant modules
A full day of focused work in the heart of Belgrade.
Venue
Marsh Open Space
Cetinjska 15, Belgrade, Serbia
The workshop will take place in a multifunctional event space designed for presentations, workshops and collaborative sessions.
Date
Friday, 16 October 2026
Time
09:00–16:30
Location
Marsh Open Space, Cetinjska 15, Belgrade · View on Google Maps
Format
In-person, full-day workshop
Language
Serbian
Number of seats
Maximum 40
Price
€499 per person · Early bird €399 until 24 August
Registration deadline
Open until seats are full
Reserve your place at AI Marketing Operating Day.
Complete the form and our team will send you the registration and payment details.
Frequently asked questions
Build a marketing system that moves from data to action.
Spend one practical day learning how to use AI across analytics, customer segmentation, CRM, campaigns, customer experience and loyalty — and leave with a clear plan for what to implement first.
16 October 2026 · Marsh Open Space · Belgrade